In less than two weeks, Aberdeen will publish my new Strategic Meetings Management research study. The new report will build on some of the themes discussed in last year’s SMM-focused study and tackle some fresh topics, such as the rise in globalization of strategic meetings management programs (SMMPs) and the definitive link between effective SMM and corporate performance.
The new study’s tagline, A View Into the Best-in-Class SMMP, references the honest look at the specific strategies, solutions and approaches top-performing organizations have leveraged to improve their respective SMMPs and drive value out of corporate meetings and events. Best-in-Class enterprises in the Strategic Meetings Management study are notable for the advantages that they hold over their peers:
- 75% higher realized / implemented cost savings on SMM spending
- 50% higher rate of compliance to internal SMM policies and guidelines, and;
- Nearly 50% higher frequency of strategic meetings and events executed on or below corporate budgets.
Aberdeen research has found that Best-in-Class enterprises are actively managing 63% more of their strategic meetings via an internal SMMP than all other organizations, a factor which speaks to their superior level of performance across the scope of key SMM metrics.
In my next post, we’ll take an early look at some of the specific attributes of the Best-in-Class SMMP.