Big data is a big topic these days, with companies aggregating consumer data and contracting with third-party marketers to mine it. However, an unforeseen problem arises around unclear data ownership. This is a problem because companies are packaging your data and selling it.

Take the following case — a client was looking to have a marketing company take its point-of-sale (POS) data to prepare email campaigns. Upon closer review of the contracts, data ownership was ambiguously defined and nested in three separate areas: the Master Services Agreement (MSA), SOW, and an addendum. When you trace the definition through the various documents, the only thing made clear on data ownership was that the campaigns resulting from the ETL (extract, transform, load) process were owned by the client. What about the POS data that was sent over to the marketing services company?

In a conversation with a data expert at a retail-focused marketing services company, they package your POS information and sell it to other buyers, thus creating an additional revenue stream. Disturbingly, clients are unaware this is happening and don't share in any of the profits.

Here's what to do to mitigate the issue:

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I've had several conversations with Forrester IT clients in sourcing and vendor management and infrastructure and operations roles during the past few months about how-when-why-who to outsource mobility management. The top drivers identified are: 1) concerns over perceived and detected escalating international mobile roaming costs and how to avoid/stop/reduce them; 2) corporate-level sourcing strategies to consolidate vendors in order to reduce the burden on stretched IT and administrative resources responsible for telecom services contract negotiations, and invoice processing and chargeback; and 3) a need to understand whether a move to more individual-liable user (ILU) mobile services to respond to consumerization and user demand for more choice in smart connected devices (including personal) would erode corporate contract price benefits and also increase IT support burden. I generally recommend they start by conducting an audit of their mobile spend using a third-party service, and then poll heavy users and their managers about interest in, and support and subsidy expectations in bring-your-own-device (BYOD) programs. Next, firms should reach out to two or three of their main mobile service providers, like Vodafone, AT&T Mobility, Verizon, Orange, Sprint, and Telefonica about their telecom expense management (TEM) and mobile device management (MDM) capabilities, and about ILU programs that might even benefit rather than erode the company's price discounts for corporate-liable user (CLU) accounts, and even contribute to meeting overall telecom revenue commitments under a Master Service Agreement that includes fixed-line services (if they have any). There are several dozen (albeit mostly small and privately held) pure-play TEM providers that offer telecom audit consulting, either specifically focused on single-country or regional mobile services or more broadly on multicountry fixed-line and mobile telecoms.Read more

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nibh velit. Donec tincidunt, orci at molestie bibendum, magna sem facilisis risus, vel placerat mi neque in tellus. Morbi urna magna, convallis dictum posuere id, adipiscing a augue. Nullam est eros, suscipit eget dictum sit amet, rhoncus id magna. Read more!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nibh velit. Donec tincidunt, orci at molestie bibendum, magna sem facilisis risus, vel placerat mi neque in tellus. Morbi urna magna, convallis dictum posuere id, adipiscing a augue. Nullam est eros, suscipit eget dictum sit amet, rhoncus id magna. Read more!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nibh velit. Donec tincidunt, orci at molestie bibendum, magna sem facilisis risus, vel placerat mi neque in tellus. Morbi urna magna, convallis dictum posuere id, adipiscing a augue. Nullam est eros, suscipit eget dictum sit amet, rhoncus id magna. Read more!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nibh velit. Donec tincidunt, orci at molestie bibendum, magna sem facilisis risus, vel placerat mi neque in tellus. Morbi urna magna, convallis dictum posuere id, adipiscing a augue. Nullam est eros, suscipit eget dictum sit amet, rhoncus id magna. Read more!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nibh velit. Donec tincidunt, orci at molestie bibendum, magna sem facilisis risus, vel placerat mi neque in tellus. Morbi urna magna, convallis dictum posuere id, adipiscing a augue. Nullam est eros, suscipit eget dictum sit amet, rhoncus id magna. Read more!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non nibh velit. Donec tincidunt, orci at molestie bibendum, magna sem facilisis risus, vel placerat mi neque in tellus. Morbi urna magna, convallis dictum posuere id, adipiscing a augue. Nullam est eros, suscipit eget dictum sit amet, rhoncus id magna. Read more!

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