It is well known that for many years workers have felt lower job security and this has only been enhanced by the current economic climate. Younger workers tend not to feel close ties to their employers, and would take a job at another company if a better opportunity arose. Many workers also find the idea of multiple careers appealing, and enjoy the challenge of learning new skills.
Many workers are turning to temporary and contract labour as an alternative to full time work because they have become disillusioned with the idea of only working for one company through their entire careers. Contingent labour currently accounts for 25% of the workforce, and is expected to grow to 35% of the total US workforce within a decade.
While these statistics are staggering, many organizations have not modified their recruiting practices to match the current workforce. Specifically, many organizations have not modified their employment brand to appeal to the best and brightest in the freelance and contract workforce.
Traditional employer brands emphasize the tangible and intangible benefits of a long career at their organization; however different messages need to be communicated to the contract workforce. These messages should concentrate on the enhancement, training and new knowledge, and networking opportunities that the freelancer will receive if they join your organization.
Social media and events can be great platforms through which you can communicate your employer brand to the contract workforce community. Freelancers and Contractors tend to be very active in these channels.
In addition to their employer brand, organizations must take the necessary steps to ensure that they are properly classifying and administering their contract staff. As the contract workforce grows, it becomes increasingly important for organizations to mitigate risk and ensure compliance.
Changing workforce demographics require organizations to transform the way they recruit and the way they manage recruits. To find out more about how your organization can benefit from contract workforce consulting, Managed Service Provider, or payrolling services, contact Contingent Workforce Solutions at:Christina Fabugais
Contingent Workforce Solutions Inc.
Direct Phone: 416-642-9077
Toll Free: 1-866-837-8630 x9077