According to a new research by a leading video and social media based company Job Search Television Network (JSTN), recruitment strategies are changing within the US, as employers look to bolster staffing levels as the economy recovers.
The hiring freezes and lay-offs during the recession have forced employers to show greater emphasis on lower cost and efficient tech solutions; the report indicates that social media is now being relied upon more heavily during the recruitment process.
“LinkedIn and Facebook with links to video has been hot for a while, but now we’re seeing clients ‘micro-target’ employees using niche blogs and LinkedIn groups. For example, one of our clients successfully uses niche blogs to locate workers with very specific types of financial service backgrounds. They started doing this when a new blog showed up on JSTN’s client metric report. When they posted a video to the blog, it quickly became a ‘home run’.
Clients are finding sites they weren’t aware of because JSTN’s video provides highly detailed traffic metrics and they can make changes on the fly,” said Roger Stanton, CEO of Job Search Television Network.
Roger Stanton also confirmed the role social media sites and the use of visual media like video increases the number of applicants.
“We will usually see an enormous spike in viewership for a position right after a video is placed on websites and social media. With clients hitting average conversion rates of viewers to applicants around 18.8 per cent, the video is far exceeding other sources. In some cases, the conversion rate is as high 45 per cent! That can mean thousands of people have seen the video for a job, at very little cost to the employer and it provides very powerful employment branding. The candidates who do apply are more likely to be a more qualified fit for the job, since they’ve seen the video and have responded based on the compelling information they have viewed.”
The final trend in hiring is via cell phone.
“We knew when payment systems started being developed for cell phones that mobile would replace computers as the center of our digital lives. This is why JSTN was created with the ability to TEXT ID videos to mobile phones. Now with smart phones penetrating the market at exponential rates, we’re seeing this really take off. Looking forward, research states that by 2014, over 66 per cent of all mobile data traffic will be video [Cisco Visual Networking Index: Forecast and Methodology, 2009 – 2014]. One of our clients regularly sends job videos to prospects on cell phones with amazing results. Not only does the receiver actually view the video, they also usually forward it to numerous contacts in their network. The video quickly goes viral.”
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