While much of my blogging focus remains on my new Contingent Labor Management study, I wanted to direct your attention to another critical complex spend category that I’ve been covering for some time now: strategic meetings management (SMM). At the end of May, Aberdeen will publish my latest foray into the world of SMM, and I couldn’t be more excited about continuing some of the discussions from last year’s report and tackling some newer issues.
The average company lacks visibility and focus into their strategic meetings and events; in fact, only 30% of all enterprise-wide meetings are managed via an internal planner or strategic meetings management program (SMMP). Combine this notion with another early finding, that spending on this category has increased by over 22% over the past year, and you have a recipe for financial havoc.
The new Strategic Meetings Management research study will unveil the necessary strategies for managing corporate events in the wake of a slew of new pressures and challenges, including globalization of SMMPs and meeting planning, the need for data analytics and reporting, and how virtual meetings play into the responsibilities of the modern SMMP.
Stay tuned for additional findings over the next two weeks.